Dear Yes Theory,

I have an
uncomfortable
idea.

I think you should have an app.

And I think you should let me build it.

This is my attempt to convince you.

Hear me out

Why this. Why me.

Through some devastating hardships in my life, I learned something that has stuck with me:

life is too short to always choose what's comfortable.

unlike this page

I won't go into those experiences here. They're personal, and I don't want this to be a story about sympathy.

I'd much rather you judge me on what I've done, what I can build, and the idea I'm putting in front of you.

Long before I discovered Yes Theory, I had my own way of putting it:

Get comfortable with being uncomfortable.

So when I eventually came across Seek Discomfort, it felt very familiar.

A short history of questionable comfort

Apparently, I've been seeking discomfort for a while.

A collage of travel, mine-site and landscape photographs from working across Africa — On the road — somewhere far outside the office.

Worked across Africa

Travelling to mines to install geological instrumentation — and meeting some incredible people along the way.

Moved to Sweden

Before I'd ever even visited Europe.

A collage of photographs from moving from South Africa to Sweden — A one-way ticket and a fairly ambitious plan.

A collage showing life aboard a sailboat during a snowy Swedish winter — Home, technically.

Lived aboard a sailboat

Including through a Swedish winter.

Apparently this seemed like a good idea.

Started my own software business

While still learning Swedish — and without a queue of clients waiting for me.

AXT Software and three mobile applications built by the developer — Building the thing before knowing where it leads.

Built this website

To convince Yes Theory to let me build their app.

This might be the most uncomfortable one yet.

The honest part

Starting the business
was the easy part.

Getting the first clients?

That's been harder.

I'm still learning Swedish, which makes finding work locally a little more difficult.

I could keep sending cold emails and hoping somebody takes a chance on me.

Or I could do something uncomfortable.

So I built something

for you.

The observation

You've already built
the hard part.

Yes Theory already has a worldwide community of people:

meeting strangers
organizing adventures
joining local communities
finding travel buddies
challenging themselves
seeking discomfort together

But those interactions are distributed across different platforms, groups and communities.

What if seeking discomfort

together had one home?

The idea

Seek discomfort

In real life. Together.

Concept prototype
Not affiliated with or endorsed by Yes Theory

01 / Discover

Find something worth
leaving home for.

Open the app and see real experiences happening around you—not content to consume, but invitations to participate.

Discover→Join→Meet→Do it→Remember it

02 / Join

Strangers now.
A story later.

See what you're signing up for, who is hosting, and who else is going. The location stays approximate until you join.

Clear enough: Time, category, group size and discomfort level at a glance.
Human first: The people matter as much as the activity.
Safety aware: Exact meeting details are shared with participants—not the whole internet.

Concept challenge detail screen for a sunrise cold plunge

03 / Create

What would make you uncomfortable?

You don't need to wait for the perfect challenge. Anyone in the community can create one.

04 / Do it. Remember it.

The point isn't points.

After the challenge, keep the photograph and the feeling. Over time, they become a personal history of choosing discomfort.

Concept personal discomfort history screen

YT Official Yes Theory challenge

05 / Activate the world

Do something
you've been
putting off
for a year.

One prompt. A worldwide community turning inspiration into action at the same time.

Global challenge

Your mission

Do the thing you've been putting off.

Before this time tomorrow.

24Hrs 00Min 00Sec

You knew clicking it would make it real.

Official challenges could connect directly to videos, campaigns, releases and community initiatives—visually distinct from local community experiences.

06 / The flywheel

Inspiration becomes action.
Action becomes story.

Your videos already inspire people to seek discomfort. The app gives them somewhere to actually do it.

01Yes Theory
video
02Official
challenge
03Community
participates
04Real
experiences
05Photos +
stories
06Best stories
surface
↺Community
content

Not “Meetup with Yes Theory branding.”
A direct bridge between the stories you tell and the lives they change.

The concept, in one sentence

A dedicated place for the Yes Theory community to seek discomfort together—in real life.

Enough talking

Seek some
discomfort.

What kind of discomfort are you willing to seek today?

Your challenge

Choose what kind of discomfort you're willing to seek.

But there's one problem

This app wouldn't
be for me.

It would be for you, the Yes community!

Be the first to say YES

No account or email required. A privacy-preserving identifier helps prevent duplicate votes.

How your vote is handled

The voting feature does not set a cookie. It saves a random campaign identifier in this browser's local storage so your vote remains recognized across tabs, refreshes and ordinary network changes.

That random identifier is combined with a private server-side salt and converted into a one-way SHA-256 hash. The original identifier is not stored in the campaign database, and it contains no name, email address, IP address or device details.

The vote record contains that anonymous identifier, a sequential response number, the submission time and—when available—standard campaign parameters and the referring website's hostname. The full referring URL is never stored.

Your optional download-intent answer is linked to the same anonymous record. This information is used only to prevent duplicate votes, measure genuine interest and understand how the campaign reached people—not to identify you or track you across websites.

The person behind the pitch

Ideas are easy.
Building them isn't.

Christopher Axt

Software developer based in Gothenburg, Sweden, with a Master's degree in Software Engineering and Management from the University of Gothenburg.

I've built across mobile and full-stack software—from product interfaces and backend integrations to the unglamorous testing and debugging that makes software dependable.

Here is some of what I have built and released.

01 / Mobile productExposia

Product scanning, analysis, recommendations and household sharing.

02 / Collaborative appOne Little Name

Shared discovery, matching and decision tools for choosing a baby name.

03 / Coordination appGiftCircles

Group gifting with contributions, reminders and shared status.

See details about these projects

Currently building

04 / In developmentNew mobile product

A mobile app that uses AI to do the remembering for you. Now in development.

05 / Maybe?Seek Discomfort

There’s room for one more...

Your move

Full circle

My current
discomfort challenge

✓Move countries
✓Start my own business
✓Come up with the idea
✓Build something specifically for Yes Theory
✓Put myself and the idea on the internet
○Get 100 people to say YES
○Get 1,000 people to say YES
○Get Yes Theory to see it
○Build it together

Be the first to say YES

If you're reading this...

I guess one of my
challenges worked.

I don't expect you to say yes to an entire app based on one webpage.

I'm asking for a conversation.

Let me show you what I think this could become.

Let's talk.

Worst case, you say no.
That's kind of the point.

I have an
uncomfortable
idea.